All content in this area was uploaded by beba rakic on jul 29, 2015. However, according to the main literature, our results show that italian companies are still too anchored to a reductive vision of cm that qualifies cm simply as a tool to publish and share content. The main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in algeria telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the companys customers so that we use structural equations modeling depending on the partial least squares approach pls to analyze and test the search model. Transformations in marketing in the context of digitalization and sustainability kindle edition by rakic, beba, rakic, mira. Within marketingplanning, marketers must make decision on target markets, market positioning,product development, pricing, channels of distribution, physical distribution,communication and promotion. Marketing relacional carmen barroso castro, enrique martin. Studies marketing, marketing management, and international marketing. May 22, 2012 marketing managers have to carry marketing research, marketingplanning, marketing implementation and marketing control. The impact of marketing mix elements on customer loyalty for. Also by beba rakic and mira rakic, available at ebook retailers. Mira and rakic, beba, viral marketing december 31, 2014. Dr beba rakic je rodena u beogradu, gde je zavrsila osnovnu i srednju skolu. The module begins with introducing the topic of marketing, describing the extent of. Download it once and read it on your kindle device, pc, phones or tablets.
Page 245 avlonitis, gj, gounaris, sp 1997, marketing orientation and company performance. Feb 08, 2015 download this paper open pdf in browser add paper to my library. Delivering benefits to the organization, its stakeholders, and society 6 the diverse factors influencing marketing activities 6 what is needed for marketing to occur 7 how marketing discovers and satisfies consumer. Marketing beba rakic beba rakic marketing meki povez flomasterom podvlaceni redovi hvala vam sto redovno dopunjujete svoj racun.
Download this paper open pdf in browser add paper to my library. Piranha marketing pdf workbook download piranha marketing pdf workbook. Marketing mix modeling is the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. Consumer ethnocentrism, national identity, and consumer. The focus of this paper is viral marketing the process of creating, receiving, sending and forwarding virusmarketing messages. Integrated marketing communications paradigm in digital environment. Marketing is much more important to the retail enterprise, and thus marketing. The paradoxes in global marketing communications 1 the value paradox 2 the globallocal paradox 3 the technology paradox 3 the media paradox 4 paradoxes in global marketing theory 4 local markets are people, global markets are products 5 focus on a unique individual 6 globalization 6 convergence and divergence of consumer behavior 7. The key marketing challenges that academics and practitioners are faced with in the area of marketing are. Mira rakic, john naissbit, faculty of business studies, faculty member. Revolutionary role of sustainability marketing as the driver of transformations for sustainability to participants and observers of the marketing revolution users of productsservices are in the focus of marketing. Pdf on jan 1, 2012, beba rakic and others published marketing na osnovu pretrazivaca find, read and cite all the research you need on. Economic and social development 30th international scientific conference on economic and social development editors.
Apr 08, 2017 view beba rakics professional profile on linkedin. Retailing occurs in all marketing channels for consumer products. Mira rakic1 and beba rakic2 megatrend university, graduate. Marketing managementphilip kotler, kevin lane keller. Offers trendy apparel, bags, accessories and shoes.
This paper highlights the sustainable lifestyle marketing of an individual slmoi. The slmoi is the activity, a set of institutions and. This paper is exploring marketing challenges at the beginning of the 21st century. Retail marketing pdf retail marketing has received a tremendous amount of attention over the last 18. Module description the aim of this course is to enable students appreciate the theory of marketing at all levels. The study impact of internal marketing on customer loyalty. Katharina petra zeugnerroth, vesna zabkar, and adamantios diamantopoulos 2015 consumer ethnocentrism, national identity, and consumer cosmopolitanism as drivers of consumer behavior.
Th e reinvention of the infomarketing industry with dan kennedy april 45 th is is a comprehensive reboot of all the business blueprints of infomarketing, plus new blueprints, timely strategies, copy and marketing, product development, case histories and examples personally presented by dan kennedy. One is to use a join and the other is to use a domain aggregate function. Author and coauthor of papers in the area of marketing, three textbooks marketing, international marketing, and consumer behavior, and monograph digital marketing. Information about the openaccess article sustainable lifestyle marketing of individuals. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Linkedin is the worlds largest business network, helping professionals like beba rakic discover inside connections to recommended job. The focus of this paper is viral marketing the process of creating, receiving, according to which the passing on of viral marketing messages depends on consumers, category, company, content of message and context. Snezhana ilieva, dragica jovancevic, aidin salamzadeh successful implementation of information. Get file though not particularly memorable, feel is quite decent. Pdf viral marketing mira rakic and beba rakic academia.
Rakic, mira and rakic, beba, viral marketing december 31, 2014. Pdf the focus of this paper is viral marketing the process of creating, receiving, according to. Khalid hammes, igor klopotan, milica nestorovic book of proceedings belgrade, 2526 may 2018 varazdin development and entrepreneurship agency in cooperation with. Beba rakic, biografija fakultet za poslovne studije megatrend. The overall picture of marketing by large corporations revealed significant need for improvements in the use of data, the measurement of digital marketing, and the assessment of marketing roi. Marketing fakultet za poslovne studije bulevar marsala tolbuhina 8, 11070 novi beograd.
Of marketing philip kotler pdf the shortest definitions of marketing is meeting ocaso y persecucin pdf needs profitably. Holistic management of marketing sustainability in the process of sustainable development 889 existing between consumer behavior and the environmental and social wellbeing of the planet. Employment, education and entrepreneurship 1820 october 2018 belgrade serbia business management, entrepreneurship and entrepreneurial tendencies editors. The base of sustainability mira rakic1 and beba rakic2 1 2 megatrend university, graduate school of business studies, belgrade, serbia please cite this article as. Traditional method for establishing marketing mix is by rigorous marketing mix modeling. Pdf marketing challenges at the beginning of the 21st. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Mar, 2015 the main aim of this study is to examine the relationship between the marketing mix elements and customer loyalty in algeria telecom company and to achieve these aspects we distributed a questionnaire to a random sample of the companys customers so that we use structural equations modeling depending on the partial least squares approach pls to analyze and test the search model. Th e reinvention of the infomarketing industry with dan kennedy april 45 th is is a comprehensive reboot of all the business blueprints of infomarketing, plus new blueprints, timely strategies, copy and marketing, product development, case histories and.
Diplomirala na odseku poslovne ekonomije, grupi za marketing, smeru spoljne. Marketing communications of value creation in sustainable. Journal of sustainable business and management solutions in emerging economies 23. Marketing has an important role to play in an organisation and in society.
This paper examines consumer ethnocentrism ce as marketing challenge. Marketing managers have to carry marketing research, marketingplanning, marketing implementation and marketing control. The slmoi is the activity, a set of institutions and processes for creating, communicating and maintaining the sustainable lifestyle of an individual sloi. Marketingletter layout february magnetic marketing.
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